NICHEEND is a luxury perfume station inspired by Universe. NICHEEND perfumes carry a unique signature that attests to unparalleled craftsmanship, quality, and creative integrity—using only the finest and most exceptional ingredients for creating elements of the Universe. It discovers the enigmatic Universe with arresting and alluring collections that speak to an extraordinary, confident space traveler who seeks something compellingly precious, unique, and personal every day.NICHEEND Universe Collection has eighteen different scents: Sun, Mercury, Venus, Earth, Mars, Jupiter, Saturn, Neptune, Uranus, Pluto, Asteroid, Moon, Space, Supernova, Gravity, Black Hole, Planet X, Astronaut for discovering deep secrets of space. Each model takes you on a different journey in the depths of space. As you explore the collection, you will feel the warmth of the Sun, the magnificence of the gas giant Jupiter, the rings of Saturn, the darkest point of a Black Hole, the dusty and gray surface of the Moon, and how non-air space can smell like metallic raspberries.

Nicheend was founded in 2018 by M. Melih Bektaş and T. Talha Bektaş. The main source of inspiration for the brand is the universe. Nicheend tries to explain the universe's eternity by conceptualizing and matching the space constituents' features with the sui generis nich notes of our product. The primary motivation behind the design process has been experiencing the hidden truths of the universe by enjoying space scents. In other words, the dominant features of space elements and the sense of smell are compatible. For instance, the main note of the Space is metallic raspberry, according to the NASA Astronouts' smell experiences during the outer space adventure.

- The first demonstration of Nicheend was made in the Beautyworld Middle East 2022, with the fair's acceptance of the Quintessence Niche Court.

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